It’s a funny kind of magic. Anyone who takes the time and makes the effort to write a book often gets instant accolades. They become known as a credible resource for whatever subject they wrote about.

And that can happen before anyone cracks open the front cover!

But how is this possible in an age where everything is trying to grab our attention?

Simple: Books have staying power. Our culture holds a kind of reverence for published books. They’re scrutinized more and as a result can bring authority.

Books are also out there working for you all the time, always representing you. It’s one of the most evergreen assets a business can have.

Books offer

• brand recognition,
• authority,
• a lasting legacy,
• and instant credibility.

Those who read your book are more likely to trust your thinking and respect your insights. You’re more likely to be considered for brand deals, speaking engagements, and partnerships.

Peers and prospects tend to view you as a credible expert in your field.

Put simply, if your name is on a book that really connects with your target audience, you’re better able to foster a sense of community and loyalty surrounding your business.

In turn, this helps build your brand.

A solid brand is key for influential endorsements, particularly if you’re looking to grow your business or your reach. Your book helps to increase your online visibility. It can lead to invitations to appear