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Before you write your book, you need an audience eager to read your work.
If you would like to have greater influence, attract more customers, and become an authority in your field, a book can help you.
Books remain one of the most powerful ways to get important messages to the people who need them most — even in this day of digital-everything.
Published books are also still the tool of choice for scaling your brand.
It’s a funny kind of magic. Anyone who takes the time and makes the effort to write a book often gets instant accolades. They become known as a credible resource for whatever subject they wrote about.
And that can happen before anyone cracks open the front cover!
But how is this possible in an age where everything is trying to grab our attention?
Simple: Books have staying power. Our culture holds a kind of reverence for published books. They’re scrutinized more and as a result can bring authority.
Books are also out there working for you all the time, always representing you. It’s one of the most evergreen assets a business can have.
Books offer
- brand recognition,
- authority,
- a lasting legacy,
- and instant credibility.
Those who read your book are more likely to trust your thinking and respect your insights. You’re more likely to be considered for brand deals, speaking engagements, and partnerships.
Peers and prospects tend to view you as a credible expert in your field.
Put simply, if your name is on a book that really connects with your target audience, you’re better able to foster a sense of community and loyalty surrounding your business.
In turn, this helps build your brand.
A solid brand is key for influential endorsements, particularly if you’re looking to grow your business or your reach. Your book helps to increase your online visibility. It can lead to invitations to appear
So why doesn’t everybody write a book?
For starters, if you don’t love the process of writing, it can be torture.
Even if you do enjoy your writing, you’re already busy building your company. Work priorities, time constraints, personal needs, and the desire to have any kind of life outside of work already take up the majority of your days.
- So if you’re overwhelmed at the idea of writing a book…
- Or you need it done yesterday…
- Or you have more pressing matters because you’re a busy CEO or thought leader or entrepreneur tending to your own offers and company and staff…
Let me do the wild keyboarding and planning and crafting. That’s my zone of genius. Yours is running your business and doing the high-level work you were born to do.
If you’d like to learn more about building a list of your own raving fans, please fill out the super-short form below.